Our genre choice

We decided to definitely do a pop song as our group was all girls and it is a genre of music we all enjoy and it would be convenient because it would mean people in our group could star in our video. We definitely did not want to do rap as it is very male dominated and we did not want to do rock as we thought none of us knew much about these genres and for pop we would have more of an understanding about conventions. Originally we had a couple of other ideas for song choice. One of the songs we considered was attracting flies by Alunageorge as it did not have a pre-existing well known video. It was also a song that would fit into the pop genre however we rejected this song choice because we thought it was not up-beat and was too slow and we wanted to show the girls having a lot of fun and jumping from shot to shot in different locations to up-beat music. Another song we considered was Avicii- good feeling (a remix of the original by Flo Rida) as it was a very up-beat song and we could of applied similar ideas for potential music videos to this song. However, we decided not to choose this song because we wanted a song that we would lip sink to but this song only has one part where there is any singing and the large majority of the song is just the music.

Target audiece

The target audience for our music video is going to be predominately female as the pop industry is mainly female artists and stereotypically girls like it. As it is all girls in our video, it will be aimed at females because they will relate to the characters as they share the same sex. The age will be from 12-22 because pop is predominantly  aimed at the younger generation as it is very fun and energetic, mostly featuring very young people in their early 20's. People the same age as pop artists will like pop because they can relate to the artist and teenagers will look up to pop artists as role models and that is why this age range fits out target audience. Despite the fact that in out music video the people in it are teenagers, older teenagers and very early 20's aged people are still included in the target audience as they would be the same age as alot of pop artists and relate to those artists, meaning they already like pop music so they will also like ours even though the people featuring in it are younger then them. as I said, our music video will also be featuring young people which will make teenagers more attracted to it because they will relate to it more to see people there own age or of similar age. The kind of people in our target audience will be girls who enjoy going out and seeing friends a lot and having a lot of fun just like what we hope to portray in our music video. For the older part of our age range in our target audience they will enjoy going out to clubs and bars with their girlfriends and dressing up for a night out. They will be up to date with fashion trends as they will be style concious and want to look their best and that is the kind of clothes we want to show the girls wearing in our music video.

Mood boards

My mood board is based on a girly/edgy pop culture so I chose colour, clothing and accessories to represent that. The bright pink colours with the cute shorts and crop tops brought out the young fun girly side to my audience, this contrasts with the dark vampire-like colours, rawr clothing and sharp heels that represent the edgy reckless teenagers we want to aim our video at. We chose this target audience as it is a good mix of an audience, a challenge for us and we have good ideas!

 

We made a mood-board of the other artists our target audience would listen to. We decided that the other kinds of artists our target audience would listen to would be these artists. We chose artists that all have a bit of an edge to them because in our song we are showing an edgy/rebellious side to the teenage girls so our target audience will also like these artists. Our target audience will predominantly listen to female artists because they are female themselves and will feel more connected to the artist.

 

Questionaire

Questionnaire

1. Do you like the artist to sing in the video?

YES/NO

2. Do you like pop music?

YES/NO

3. Do you prefer narrative videos or artist performance videos?

………………………………………………………………………………………………………….

4. Do you like music videos with people 'messing around'?

YES/NO

5. Do you prefer to see music videos with people your own age? YES/NO

6. Do you prefer singles sex videos or both genders?

………………………………………………………………………………………………………

7. Do you think pop music should be just girls?

YES/NO

8. Do you like to see a lot of different locations in a music video? YES/NO

9. If yes, do you like to see shots jumping from location to location?

YES/NO

10. Do you like to see dance routines in videos?

YES/NO

11. Do you prefer to see people who seem like friends in a music video?

YES/NO

12. What’s your favourite colour?

…………………………………………………………………………………………..

13. How do you like the artist to dress?

………………………………………………………………………………………………………..

14. What colours do you like the people in the video to wear?

…………………………………………………………………………………………………………..

15. What kind of location would you like to see in the video

          ………………………………………………………………………………………………………

Questionnaire analyses 

We asked people whether they prefer narrative videos

 or artist performance videos and the strongest reply 

we got back was that narrative videos are the most popular.

 From this we have decided to make out video have a

 story behind it rather then the artist just lip sinking

 through the video without a narrative.

We asked 'Do you like to see a lot of different locations in a music video?'

From the results to this question we decided that we would try and use as many different locations in our music video as this is what our target audience wants to see.

We asked people weather the like to see the artist in the video or not and got the very strong reply of yes. From this we have decided to show someone in the video lip sinking to try and show clearly that they are the artist to keep the target audience of our video happy.

We asked if people like to see people ‘messing about’ in music videos and most people said yes so we have decided to try and show young people having a lot of fun in our music video.

1.Do you like the artist to sing in the video?

Most people circled yes, with this we understand that our target audience prefers the artist to be singing along. To please our target audience we will have shots of each of us in the group in different locations mouthing the lyrics to the song as this means the audience will enjoy our video.

2.Do you like pop music?

For this question the most popular answer was pop. We have chosen a pop song that is fun and enjoyable as we have the evidence to say pop is most enjoyed when targeted at the audience.

3.Do you prefer narrative videos or artist performance videos?

Narrative was  the most popular answer for this question, so we have gone with a story like theme for our video as it will match the video while making the video fun for those who enjoy narrative videos.

4.Do you like music videos with people messing about?

Yes was the most circled, for us this means a narrative video with shots of the artist singing and jumping around having an all around fun time is what the audience is looking for. So this helps us create the mould of our video to fit what the audience enjoy.

5.Do you prefer to see music videos with people your own age?

We got the same amount of no’s as we did yes’s. We have decided to use the same aged people as our target audience to attract them and share the video. Having people our age will not only be a positive for our group but be fun as we can include our friends. However, we are going to also use a teacher or two to help out with our video.