Reason for choosing 'i love it' - Icona pop

Reason for song choice

We chose icona pop - I love it, we all love the song and had many practical ideas. The song is upbeat and fast which a means would could create a very jump cut video which would be fun for us to shoot. For us the song creates an idea of young people breaking out of the person they are, trying something new and doing new things; this helped us to create three strong individual characters which had very different personalities but the same reason for changing themselves. We then had the idea of following them in our video, this could be possibly a great narrative for our video. The song had English voices singing which reminded us of our academic life's which gave us the idea to start and finish the music video in school. The song 'I love it' had great potential to make an outstanding music video, so we picked it.